Viacom and Joost to Challenge YouTube
U.S. media conglomerate Viacom Inc. Tuesday unveiled a licensing deal with Joost, a new Internet service that specializes in commercial video content. Key to the agreement was Joost’s promise it would protect Viacom’s copyrights, Viacom Chief Executive Officer Philippe Dauman said. This stumbling block led to the collapse of similar talks with YouTube parent Google Inc. two weeks ago. Unlike YouTube, which carries mostly short video clips uploaded by users, Joost’s strategy is to run full episodes with high-quality resolution, like TV but online, Joost said.
Viacom Inks Video Deal with ‘YouTube Killer’ Joost | Sci-Tech Today
